Tuesday, July 3, 2012


The Partnership at Drugfree.org is working with CHPA (Consumer Healthcare Products Assn.) to develop a digital media campaign intended to increase perception of risk and social disapproval of cough medicine abuse.  In most states OTC cough medicine is an easily accessible high and one that kids see as being “harmless”.  We want to prevent kids from going down the road to addiction by providing them with credible prevention information in places where they may not expect to find it. 

Objective:           Create 6-10 video testimonial videos for the DXMstories.com website (a teen targeted website). 


We would like the interviewees (ages 16-23) to be in recovery and have abused OTC cough medicine to get high at least once.   We do not expect that DXM was the drug of choice, but we want the interviewee to be able to speak to the experience and why others should not think about abusing cough medicine. 


We would prefer to shoot in one region (NY, CA or TX would be ideal).  However, if there are several people willing to speak to us in another region we are open to traveling.


We would like to shoot and launch videos in July. The interviews should not take longer than 30 minutes each.

If you are interested in this project please contact Becky Vance at: becky_vance@drugfree.org

1 comment:

Anonymous said...

Thanks Ron!